The keynote will follow Apple’s familiar pre-recorded format and will be streamed live at 10:00 a.m. Pacific Time (PT), which corresponds to 12:00 a.m. on September 10, 2025 (ICT) for viewers in Thailand.
Event Highlights: What to Expect from “Awe Dropping”
- iPhone 17 Series: Four new models are expected to debut, including iPhone 17, iPhone 17 Air (ultra-thin at just 5.5 mm), iPhone 17 Pro, and iPhone 17 Pro Max.
- Redesigned Pro Models: The Pro and Pro Max variants are rumored to feature a new horizontal “camera bar” design on the rear.
- Major Camera Upgrades: A new 48MP telephoto lens with up to 8x optical zoom, along with a 24MP front camera.
- iOS 26: Introducing the new “Liquid Glass” UI, enhanced call screening, live translation, and a dedicated gaming app.
- Other Products: Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE (3rd generation), and AirPods Pro 3 are also expected.
Products Expected to Be Discontinued
Following the launch, Apple is expected to discontinue several existing models to make room for the new lineup. These may include the iPhone 15, iPhone 16 Pro, and iPhone 16 Pro Max.
How to Watch the Apple “Awe Dropping” Event
The keynote will be streamed worldwide via multiple official channels:
- Apple Official Website
- Apple TV App
- YouTube (Apple Official Channel)
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